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The Middle is Where the (Donor) Magic Happens

The Middle is Where the (Donor) Magic Happens

by Lauren Brownstein | May 26, 2025 | Fundraising, Nonprofit

In the fundraising world, few things are more tempting than chasing the elusive major gift from a billionaire or multi-millionaire. After all, who wouldn’t want to land the kind of transformational donation that can fund an entire campaign? But sometimes, in that...
You’re Doing Prospect Research Wrong: Here’s How to Fix It

You’re Doing Prospect Research Wrong: Here’s How to Fix It

by Lauren Brownstein | Mar 7, 2025 | Fundraising, grants, Nonprofit

When nonprofits think about foundation prospect research, the usual approach is to go big: search for the wealthiest, most well-known foundations that align with their mission and start planning the ask. But here’s the truth—bigger isn’t always better, and simply...

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