by Lauren Brownstein | Nov 17, 2025 | Nonprofit
It’s the week before Thanksgiving, and most of us can’t open a streaming device, walk through a grocery store, or pass a coffee counter without seeing a pink-and-green Wicked tie-in. The marketing campaign for Wicked: For Good isn’t just big — analysts estimate...
by Lauren Brownstein | Oct 16, 2025 | donation, Fundraising, Nonprofit
It’s mid-October, and Halloween is approaching. As I watch my black cat dozing on my couch, and I look out my window at the Halloween decorations already popping up around my neighborhood, I know that Scary Season is upon us. Want to scare off your donors for good?...
by Lauren Brownstein | May 26, 2025 | Fundraising, Nonprofit
In the fundraising world, few things are more tempting than chasing the elusive major gift from a billionaire or multi-millionaire. After all, who wouldn’t want to land the kind of transformational donation that can fund an entire campaign? But sometimes, in that...
by Lauren Brownstein | Apr 30, 2025 | Fundraising, grants, Inspiration, Nonprofit
After nearly 30 years of working in foundation relations and writing grant proposals, I’ve learned a few things. Chief among them? You can teach an old dog new tricks! While I still rely on many of my tried-and-true strategies, I’ve also embraced new tools (hello,...
by Lauren Brownstein | Mar 7, 2025 | Fundraising, grants, Nonprofit
When nonprofits think about foundation prospect research, the usual approach is to go big: search for the wealthiest, most well-known foundations that align with their mission and start planning the ask. But here’s the truth—bigger isn’t always better, and simply...
